The concept of bread coincides with RITO’s high-qualified and healthy lifestyle perspective. RITO came up with the ideal innovation which conveys a message with serenity and passion to define the natural and creative bakerism. That’s why PRETTUM appears.
PRETTUM is given to rebuild the nature and city, redefine the bakery and life, and reconnect relationships between human, which is also a design principle of our space department.
We personally customized an oversized bread island cabinet for display to product itself by geometric designs. We are devoted to produce a natural atmosphere and brand figure to a better future.